EEUU. Publicidad para los hoteles nudistas / Pasco nudist resorts finding success through advertising

El diario Herald Tribune informa del éxito que el negocio de los complejos de vacaciones nudistas está viviendo en Pasco, en la bahía de Tampa, en Florida. La debilidad del dólar frente al euro está ayudando a ello, ya que ha crecido el número de europeos que, aprovechando la ventaja del precio, acuden a este lugar que es conocido como la capital nudista de los Estados Unidos. Pasco abrió sus primeros hoteles nudistas en la década de 1940 y hoy cuenta con grandes establecimientos que factural anualmente alrededor de 450 millones de dólares. Uno de los complejo, el popular Caliente, alcanzó en diciembre la marca de 1.800 asociados y ha comenzado una campaña de publicidad en la que incluye anuncios en prensa y radio, y también a través de Internet. / The Herald Tribune reports: As many industries struggle, Pasco County's nudist resorts are enjoying the kind of success that would make even Donald Trump smile. Despite recent controversy, Caliente Resorts, one of three major nudist or clothing-optional destinations in Land O' Lakes, says its revenue is up 120 percent. That is thanks, in part, to an influx of European travelers taking advantage of the euro-to-dollar exchange rate. "A big portion of the revenues in Pasco are generated from that industry -- much greater than people realize", said Sen. Victor Crist (R). With about a dozen nudist destinations, Pasco is unofficially known to naturalists as the "nudist capital of the United States." Commonly recognized as the state's first nudist mobile home park, Lake Como opened in the 1940s. Locals say Florida's warm year-round climate has lured naturalists here ever since. Gulf Coast Resort opened in the late 1960s, followed by Paradise Lakes in 1981 and Caliente in 2002. "We were a $200 million industry in the early 1990s, and now we're a $450 million-a-year industry, worldwide," said Carolyn Hawkins, the association's public relations coordinator. Recently, Caliente, whose membership hit 1,800 in December, has been aggressively pursuing a younger crowd through advertisements in Creative Loafing, a local alternative newspaper, and on a local sports talk radio station. Caliente e-mails a weekly newsletter and connects with the younger crowd on MySpace, the popular social networking site. The resort also is creating national and international media kits with photos, videos and podcasts, which people can download and listen to on their computers or iPods.